Scheduled public-post searches for your keywords. Eligible posts support review, AI, analytics and alerts. Quotas and scan intervals apply.
UmmahSignal
Your brand. Your app. Your next move.
Find the conversations that matter, understand recurring feedback,
and make sure someone handles it.
Early access for everyone · 14 days · No card
- Find relevant conversations
- Keep the context
- People decide what’s next
Public videos and supported comments in your inbox. Exact matches and manual review; no AI, aggregate analytics, exports or alerts.
Planned monitoring of approved public communities, pending commercial API access.
Authorised Page activity in a separate private review queue, pending provider approval. No unrestricted keyword search.
Comments and supported @mentions for a professional account linked to your Facebook Page. Stories and private-account mentions are excluded.
Supported comments on your authorised Page content. Account connection and Meta approval required; no private messages or universal keyword search.
A question left unanswered.
A useful idea buried in comments.
A small team trying to keep up.
A bug report. A buying question. A feature request in a video comment. UmmahSignal brings relevant public conversations into one review workflow for brands, apps, creators and organisations.
Why we’re building UmmahSignalConversations move fast.
Good feedback gets missed.
People ask questions in public. Teams need time to respond. These studies explain the problem that inspired UmmahSignal.
A missed reply can matter.
73%of surveyed consumers said they would buy from a competitor when a brand leaves them unanswered on social media.
4,044 brand-following consumers · US, UK, Canada and Australia
Sprout Social Index 2025 (opens in a new tab)You shouldn’t have to live online.
94%of surveyed social practitioners felt they needed to be constantly online to do their job.
900 full-time social practitioners · Four-country survey
Sprout Social Index 2025 (opens in a new tab)The conversation goes beyond your site.
84%of US adults said they use YouTube, according to Pew Research Center’s 2025 survey.
5,022 US adults · February–June 2025 · Ever use, not daily reach
Pew Research Center, Social Media Fact Sheet (opens in a new tab)Know what people say. See what needs action.
UmmahSignal brings scattered public conversations into the bugs, complaints, questions, ideas and praise your team can act on. These illustrated public posts show the workflow, not a live feed.
Sample preview
Invite-only early access — illustrated examples, not captured mentions.
Bug reportHigh priorityXIllustrated
The booking confirmation never arrived
A public post says the workshop booking succeeds, but the confirmation email is missing.
ComplaintMedium priorityXIllustrated
Long wait at the advice desk
Someone describes a long queue and asks whether drop-in times have changed.
Claim to checkHigh priorityXIllustrated
Two different opening times
A post says the website and door notice disagree. A person needs to check the facts before calling it misinformation.
Product ideaLow priorityXIllustrated
An offline mode for the commute
A reader asks for offline access to the app on the train. Save the request for product research.
TestimonialLow priorityXIllustrated
A thoughtful thank-you to the volunteers
A public post praises the team for answering questions after a workshop. Ask permission before any reuse.
Manual reviewYouTubeIllustrated
A question beneath the community update
A matching top-level comment is ready to read at its source. No AI category, sentiment or derived priority is assigned.
Manual reviewRedditIllustrated
A local service question
Illustrates review of a matching subreddit post. Automated collection requires written commercial approval.
Tell us what to watch. We help you find what matters.
Watch → source → review → act
Tell UmmahSignal what to watch.
Add your product, brand, competitors or the keywords people use when they talk about your market. Track one phrase per keyword and keep results focused with exclusions.
We pull in public mentions.
X and YouTube are collecting public mentions in our invited beta. Add your terms to see original posts, videos and top-level comments in one inbox. Scans run daily and duplicate mentions are kept out.
Review the signal, skip the noise.
Where permitted, X AI triage helps organise bugs, complaints, ideas and praise. YouTube and Reddit stay in manual review. A person checks the original context.
Act when it matters.
Reply on the source, investigate a bug, assign a question or bookmark permitted praise. Keep notes and review status together. You stay in control of the response.
One inbox. Seven ways to put it to work.
Written for founders, brands, creators and community teams — not for chasing people on social networks.
Customer support
Bring public questions, bug reports and service complaints into one review queue, so your team can respond with context.
Explore use caseProduct feedback
Find feature requests, confusing journeys and reported bugs around your app, service or product. Keep the original context close to the decision.
Explore use caseTestimonial monitoring
Notice public praise for your organisation, product or campaign, then review the source and ask for permission before reusing it.
Explore use caseSocial selling
Find relevant public product questions and comparison conversations. Review the context before choosing whether a useful, transparent reply belongs there.
Explore use caseCompetitor monitoring
Follow public product names and comparison phrases to understand what people ask for, struggle with and appreciate about alternatives.
Explore use casePR monitoring
Follow campaign names, organisation mentions and public questions so your communications team can review the source before deciding on a response.
Explore use caseReputation management
Review public complaints, confusing claims and service questions with source links and clear ownership. Decide what needs a correction, an explanation or a better experience.
Explore use caseShared context, not another stream of noise.
Explore illustrated inbox, monitor and review workflows. These interactive previews use sample data.
Sample previewShared inbox
Illustrated workspace · Public content onlyEligibility · XWinter support eligibility
HighManual review · YouTubeCaption quality complaint
UnreviewedManual review · YouTubeLocal partnership enquiry
UnreviewedX and YouTube, live in our invited beta.
Scheduled collection is live in activated workspaces. YouTube currently supports inbox review only. Reddit, LinkedIn, Instagram and Facebook are coming soon.
X
Official recent search for public posts matching configured terms. No private messages, protected content or account inference. Collection depends on configured access, credits and workspace status.
YouTube
Official public videos, titles and comments where provider access permits. Exact-match and manual review during beta; no private channel data. Collection depends on verified access and available quota.
Automated discovery of configured public communities only after written commercial API approval. Engagement stays manual. Automatically discovered items are labelled separately from manually added ones. Coverage is incomplete until that approval exists; production AI needs a further policy review.
Authorised organisation Page management only. We process Page posts, comments and mentions where rights permit. Activity stays in a separate private Page-review queue. No unrestricted keyword search, sales workflows, AI or exports.
Facebook Pages
Don’t miss customer questions and feedback across your social accounts. Connect an authorised Page to review supported comments on its content in your shared inbox. Meta approval and a verified account connection are required.
Planned coverage includes comments on connected professional-account media and supported @mentions, through your linked Facebook Page. Stories, private-account mentions, direct messages and publishing are outside this release.
HealthyDelayedDegradedQuota pausedSimulated states
One workspace. From first mention to accountable action.
Switch between illustrated cases to see how public context, triage, ownership and the next action stay connected.
X public content12 minutes ago · Example
Illustrated preview“Could someone clarify whether applications are open to families outside the borough?”
EligibilityHigh priority92% synthetic
Synthetic triage summary
An eligibility enquiry needs a clear answer after the programme criteria are checked.
Review workflowIllustrated preview
X and YouTube collectionLive in activated beta workspaces · Daily scans
X classificationAvailable when enabled for your workspace
Email deliveryEligible X alerts and daily digests
REST API, MCP & webhooksBuilt · Not enabled in the invited beta
UmmahSignal for AI agents
Your agent helps with the inbox. You decide what matters.
We’re preparing scoped API, webhook and MCP access for your team’s tools. The current invited beta focuses on a working X and YouTube inbox; developer access is not enabled for beta workspaces yet.
Developer access will require an eligible workspace and verified client connection. YouTube and LinkedIn content stays out of external agent and distribution paths. Reddit AI remains disabled without separate approval.
Explore MCP & API Authorised workspace Scoped agent access
Source restrictions → permissions → human review
No autonomous replies or private-message access.Start focused. Scale when the signal earns it.
Start with the free, manually approved 14-day beta: one seat, one tracked keyword and 100 collected signals. No card or automatic renewal. Starter, Pro and Scale are separate paid plans for invited workspaces.
Plans for invited workspacesApproved organisations can use a valid beta grant or paid subscription. Source access and processing restrictions still apply.
Starter
Invited workspaces$29/ month
For solo founders and small organisations getting started.
$261 / year with annual billing
Included in Starter
- 3 keywords
- 1,000 mentions / month
- X + YouTube collection*
- AI categories where permitted*
- Email alerts*
- Saved views
- Analytics dashboard*
- REST API · MCP · webhooks*
Pro
For growing teams$99/ month
For growing teams turning community feedback into action.
$891 / year with annual billing
Included in Pro
- 7 keywords
- 10,000 mentions / month
- X + YouTube collection*
- AI categories where permitted*
- Email alerts*
- Saved views
- Analytics dashboard*
- REST API · MCP · webhooks*
- Team members · up to 10 seats
Scale
Invited workspaces$299/ month
For agencies and organisations listening across multiple brands.
$2,691 / year with annual billing
Included in Scale
- 15 keywords
- 50,000 mentions / month
- X + YouTube collection*
- AI categories where permitted*
- Email alerts*
- Saved views
- Analytics dashboard*
- REST API · MCP · webhooks*
- Team members · up to 20 seats
Already subscribed? Review a plan change in workspace settings.
Included features & source access
All prices are USD before tax. Annual plans are billed once a year; mention allowances reset monthly. Each keyword tracks one positive phrase with optional exclusions. No automatic overage charges.
* X and YouTube require verified workspace access. Reddit requires commercial approval; LinkedIn requires approval and an authorised Page connection. Unavailable sources stay blocked on every plan. AI categories apply to permitted X content; YouTube, Reddit and LinkedIn remain in manual review. YouTube and LinkedIn content is excluded from external alerts, REST API, MCP, webhooks and content analytics. See source and integration coverage.
Technology with a human purposeMore understanding.
More understanding.
Less guesswork.
Make space for the questions that get missed, the feedback that helps you grow and the people your organisation exists to serve.
Find your workflow Illustrative imagery, not a customer endorsement.A little time to explore14 days
From invitation acceptance. No card and no automatic renewal.
A focused beginning1 keyword
One seat, one organisation, and the conversations that matter to you.
Room to find your signal100 signals
Collection pauses at your allowance or expiry. Source access still applies.
A little clarity
before you begin.
What does UmmahSignal monitor?
Public X posts and YouTube videos and top-level comments matching your configured terms. Reddit covers configured subreddits after commercial approval. LinkedIn is authorised Page management in a separate private queue, not general keyword search. Availability is verified per workspace.
Do people need to tag my account?
No. Keyword monitoring can find supported public conversations that mention your product, brand, campaign or category without tagging you. LinkedIn remains limited to authorised Page activity.
Can I choose my own categories?
You can configure categories for eligible workflows. X can use AI triage where permitted. YouTube is not assigned derived categories or sentiment, Reddit AI stays disabled without separate approval, and LinkedIn stays outside AI processing.
What counts as a mention?
A supported public post, reply, video or top-level comment that matches your monitor. UmmahSignal deduplicates collected signals so repeated scans do not create another copy of the same item. LinkedIn Page activity is reviewed separately.
How do email alerts work?
Eligible workspaces can configure alerts for permitted signals that need attention. Delivery depends on configured email service, entitlements and source restrictions. YouTube and LinkedIn content is excluded from external distribution. Beta collection runs daily, not continuously.
Can UmmahSignal alert my AI agent when a new mention is found?
Signed webhooks and authenticated API/MCP workflows support permitted workspace activity where your entitlements allow. Source restrictions still apply: YouTube and LinkedIn content cannot flow to external agents, and Reddit AI requires separate approval.
Does UmmahSignal have an API and MCP server?
The REST API, scoped keys, webhooks and MCP workflows are built. Developer access is not included in the current invite-only beta, and MCP is not enabled in production yet. Check MCP / API in your workspace for its current access status.
Do I need to be a developer to connect an AI agent?
The dashboard works without an agent. Supported MCP clients can use the available authenticated connection flow; custom integrations can use scoped API keys. Client compatibility and workspace access still need to be verified.
Does UmmahSignal reply automatically?
No. UmmahSignal finds and organises public signals, but you stay in control. Decide when to reply, investigate, follow up or correct a claim, and respond on the original platform.
Can I track competitors?
Yes. Configure public competitor names, product names and comparison phrases on supported sources. LinkedIn does not offer general competitor keyword search. Do not use monitoring to infer personal religion or other sensitive traits.
Can I try it without a credit card?
Yes. The free, manually approved beta lasts 14 days from invitation acceptance, with one seat, one tracked keyword and up to 100 collected signals. No card, automatic charge or renewal. Collection pauses at expiry or the applicable limit.
Which platforms are live today?
X and YouTube are live for activated beta workspaces, with daily scans and original-source links. YouTube currently supports inbox review only. Reddit, LinkedIn, Facebook and Instagram are coming soon. Each needs the applicable provider access; Facebook and Instagram also require you to connect an authorised account. Your Sources and Connected accounts settings show actual workspace coverage.
Useful intelligence with firm boundaries.
No faith profiling
UmmahSignal is open to every brand and organisation. It never infers or labels an individual’s religion.
No private-message access
Only configured public-source content is within scope.
No autonomous replies
A human decides whether and how the organisation responds.
No religious rulings
The product organises signals; it does not provide spiritual or legal judgement.
Start with what matters to you
What would you like to listen for?
Your organisation, campaign, product or a question your community keeps asking.
