Keep the first monitor narrow
Use a distinctive business or product phrase. Note common misspellings, then exclude unrelated meanings after you have checked the first results.
Use cases / Small business
Social listening for small business. Start with one useful question.
A small team does not need a wall of charts to learn from public feedback. Track a focused brand or product phrase, review the context and give the next step a clear owner.
“Is Maple Studio booking working on mobile? I can see the available times, but I can’t tell whether my appointment was confirmed.”
Keyword · Maple Studio bookingNeeds review
Fictional example. Not a captured post or customer endorsement.
The conversation you might miss
You can’t be in every conversation. You can make time for the right ones.
Start with a question you can act on: are customers confused about delivery, stuck during setup or asking for a missing feature? Public mentions can surface examples, but they do not represent every customer. Combine them with support tickets and conversations with your own users.
Three ways to put the signal to work.
Make review a small daily habit
Check the source, remove irrelevant matches and assign anything that needs investigation. Activated beta scans run daily, subject to access and quotas; this is not a real-time crisis service.
Bring one decision to your weekly check-in
Look for a recurring task or point of confusion. Record a small improvement to test, alongside the limits of the evidence. Eligible X analytics can support review; YouTube remains manual inbox review only.
Track the keyword.
Act on the signal.
- 01
Tell us what to watch
Set your public product, brand or campaign terms and exclude unrelated phrases.
- 02
Collect permitted matches
Verified sources collect on the daily beta schedule, subject to approvals and quotas.
- 03
Review the context
Check the source. X can use eligible AI triage; YouTube stays in manual review. Reddit collection remains disabled pending commercial approval.
- 04
Choose the next step
Assign, add a note or mark reviewed. A person decides whether to reply on the original platform.
X recent search and YouTube videos/top-level comments require verified access. Reddit requires commercial approval. LinkedIn authorised Pages have a separate private review workflow, outside the general inbox, AI, exports and sales.
UmmahSignal for AI agents
Your agent helps with the inbox. You decide what matters.
We’re preparing scoped API, webhook and MCP access for your team’s tools. The current invited beta focuses on a working X and YouTube inbox; developer access is not enabled for beta workspaces yet.
Developer access will require an eligible workspace and verified client connection. YouTube and LinkedIn content stays out of external agent and distribution paths. Reddit AI remains disabled without separate approval.
Explore MCP & API Authorised workspace Scoped agent access
Source restrictions → permissions → human review
No autonomous replies or private-message access.Know before you track.
Start with one focused monitor
Request early accessA clearer view starts with your first keyword.
Free, manually approved beta. 14 days · one seat · one monitor · 100 signals.
More ways to listen.
Customer support
Bring public questions, bug reports and service complaints into one review queue, so your team can respond with context.
Explore use caseProduct feedback
Find feature requests, confusing journeys and reported bugs around your app, service or product. Keep the original context close to the decision.
Explore use caseTestimonial monitoring
Notice public praise for your organisation, product or campaign, then review the source and ask for permission before reusing it.
Explore use caseSocial selling
Find relevant public product questions and comparison conversations. Review the context before choosing whether a useful, transparent reply belongs there.
Explore use caseCompetitor monitoring
Follow public product names and comparison phrases to understand what people ask for, struggle with and appreciate about alternatives.
Explore use casePR monitoring
Follow campaign names, organisation mentions and public questions so your communications team can review the source before deciding on a response.
Explore use caseReputation management
Review public complaints, confusing claims and service questions with source links and clear ownership. Decide what needs a correction, an explanation or a better experience.
Explore use caseBuild a review habit that fits your team.
Read our guide to social listening vs social monitoring, check YouTube and Reddit coverage, and compare the published plans and limits before choosing a workflow.